By  on November 16, 2011

Jo Malone has debuted her new fragrance label, Jo Loves, in London. The collection of four fragrances has launched at Selfridges and at a new Jo Loves pop-up store on Mayfair’s South Audley Street.

Malone has created an initial four fragrances — Pomelo, which Malone describes as “clean and crisp”; Green Orange & Coriander; Orange Tulle and Gardenia. The fragrances will retail for 95 pounds, or $148 for the 100 ml. fragrance. The fragrances come in a sleek heavy glass bottle, and are packaged in deep red boxes with a black Jo Loves logo. Malone describes the juice simply as “a fragrance,” but they have a concentration of 12 percent.

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