LONDON — Jo Malone is adding an exotic note to its fragrance portfolio this month.
The Estée Lauder Cos.-owned brand will introduce Sweet Lime & Cedar Cologne, a scent inspired by Thai cuisine, in the U.S., the U.K. and Canada. It will be rolled out to international markets starting in March.
“The fragrance has been designed for both men and women,” said Dominic De Vetta, Jo Malone’s global general manager. “Word of mouth has begun and we are thrilled to have waiting lists in many stores.”
The scent includes notes of Kaffir lime, pomelo, pink pepper, jasmine, coconut, ylang-ylang, cedarwood and tonka bean. It will be available in 30- and 100-ml. sizes, which will retail in the U.K. at 30 pounds, or $53.32 at current exchange, and 59 pounds, or $104.87, respectively.
Industry sources estimate that Sweet Lime & Cedar Cologne will generate 10 percent of Jo Malone’s fragrance sales in its first year. The brand, which also has bath and body, candle and treatment offerings, generates $150 million at retail annually, according to sources.
Consistent with the brand encouraging customers to wear scents from its portfolio together, Sweet Lime & Cedar can be paired with Orange Blossom or Grapefruit.
As well as the new fragrance, Jo Malone has a plethora of store openings in the works, including freestanding doors in the West Village development here and in Kingston, one of the city’s suburbs. A shop-in-shop also is planned for Harvey Nichols department store in Bristol.
The brand will bow in South Africa this month with a Johannesburg door, and in Switzerland at Globus department store in Geneva. A freestanding store is slated to open in Dubai in December. The brand bowed in Hong Kong in July and Japan in September.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast