LONDON — Jo Malone is adding an exotic note to its fragrance portfolio this month.
This story first appeared in the October 1, 2008 issue of WWD. Subscribe Today.
The Estée Lauder Cos.-owned brand will introduce Sweet Lime & Cedar Cologne, a scent inspired by Thai cuisine, in the U.S., the U.K. and Canada. It will be rolled out to international markets starting in March.
“The fragrance has been designed for both men and women,” said Dominic De Vetta, Jo Malone’s global general manager. “Word of mouth has begun and we are thrilled to have waiting lists in many stores.”
The scent includes notes of Kaffir lime, pomelo, pink pepper, jasmine, coconut, ylang-ylang, cedarwood and tonka bean. It will be available in 30- and 100-ml. sizes, which will retail in the U.K. at 30 pounds, or $53.32 at current exchange, and 59 pounds, or $104.87, respectively.
Industry sources estimate that Sweet Lime & Cedar Cologne will generate 10 percent of Jo Malone’s fragrance sales in its first year. The brand, which also has bath and body, candle and treatment offerings, generates $150 million at retail annually, according to sources.
Consistent with the brand encouraging customers to wear scents from its portfolio together, Sweet Lime & Cedar can be paired with Orange Blossom or Grapefruit.
As well as the new fragrance, Jo Malone has a plethora of store openings in the works, including freestanding doors in the West Village development here and in Kingston, one of the city’s suburbs. A shop-in-shop also is planned for Harvey Nichols department store in Bristol.
The brand will bow in South Africa this month with a Johannesburg door, and in Switzerland at Globus department store in Geneva. A freestanding store is slated to open in Dubai in December. The brand bowed in Hong Kong in July and Japan in September.