MILAN — Euroitalia and John Richmond are introducing two new eaux de toilette next month: Richmond X Woman and Richmond X Man. They target a young demographic and are intended to boost awareness of the John Richmond fragrance line in the U.S. and other markets.
The Italy-based John Richmond fashion brand is controlled by Saverio Moschillo’s Akkurate Ltd. and by British designer John Richmond. Last November, the firm opened a flagship near Fifth Avenue in New York, and it is also expanding in China this year. The new fragrances are the first for Richmond X, the label’s contemporary line.
“In perfumery, a widespread presence at an international level is important, and it is even more so in light of Italy’s current economic and financial situation,” said Euroitalia president Giovanni Sgariboldi, noting that once rollout is complete, the Richmond X edts will be sold at about 15,000 doors.
Moschillo, who is also president of John Richmond, expressed satisfaction with sales at the New York boutique and noted the brand is aggressively pursuing foreign markets. “Right now, the Far East and Russia are giving us that extra push, while in the Middle East we’ve developed a ‘battle plan’ that’s already bearing fruit,” he said.
To entice younger fragrance customers, the Richmond X juices will be priced 20 to 25 percent below the existing John Richmond scents. Available in 40-ml. or 75-ml. glass bottles — purple for women and ultramarine for men — Richmond X Woman and Richmond X Man will retail for 45 euros and 62.5 euros, or about $62 and $86 at current exchange, respectively. A shower gel for 27.50 euros (about $37.80) will be sold with both fragrances, and a women’s body gel will also be available for $31.50 euros, or about $43.30.
The fruity, floral women’s edt opens with notes of apple, raspberry and osmanthus, over a heart of freesia, violet and heliotrope, while the base is composed of ambery wood, cedar and vanilla. The men’s edt contains top notes of bergamot, lemon, black pepper and violet leaves, over a heart of lavender, lavandin, pineapple and cashmeran, and a drydown of patchouli, tonka bean, cedarwood and crypriol essence.
Sgariboldi and Moschillo declined to provide sales figures, but industry sources estimate that the new fragrances could bring in 12 million to 15 million euros wholesale, or about $16.5 million to $20.6 million, in their first year.
An advertising campaign shot by Iris Brosch features Argentinian showgirl Belén Rodríguez and her singer husband Stefano De Martino and shows the pair embracing naked against a skyscraper background, their multiple tattoos on display.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion