By  on March 27, 2014

MILAN — Euroitalia and John Richmond are introducing two new eaux de toilette next month: Richmond X Woman and Richmond X Man. They target a young demographic and are intended to boost awareness of the John Richmond fragrance line in the U.S. and other markets.

The Italy-based John Richmond fashion brand is controlled by Saverio Moschillo’s Akkurate Ltd. and by British designer John Richmond. Last November, the firm opened a flagship near Fifth Avenue in New York, and it is also expanding in China this year. The new fragrances are the first for Richmond X, the label’s contemporary line.

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