When it comes to fragrances, Artisan is more than just a name on a bottle for John Varvatos. It’s a statement about how he views both his scent portfolio and his apparel business and what he fears may be slipping away from the world of luxury — the timeless practice of handcrafting objects that can embody “special little treasures and hidden details.”
“From the start, we’ve always tried to go back to making fragrances the way they used to be made — all by hand, with the best ingredients in the world, artisanal fragrances with smaller batches,” Varvatos said on the set of the ad shoot for his new men’s fragrance, Artisan Acqua. “If we feel there’s a need and there’s something new to say, we’ll do it,” he added, drawing a sharp contrast with some companies that regularly pump out product to satiate their P&L. “It’s really more ‘Are we missing something? Is there a customer we’re not talking to?’”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"