In mid-July, Natori will launch Josie, a women’s fragrance aimed at an age 25-plus customer.
Natori said since the first day of her 37-year fashion career, she has had a kinship with fragrance. “The concept of the Natori brand is about making women feel good about indulging themselves,” she said, pointing out the sensual connection between lingerie and fragrance. “We have more right to be in this than someone making jeans.
“We wanted to do something disruptive,” Natori continued. “This addresses a younger demographic with energy and a vibrant spirit, not someone who is being so serious.” She described the fragrance as being “more modern. It has a sensual floral.”
Her licensing partner in this venture is Luxe Brands, a company headed by chief executive officer Tony Bajaj, who bought the Jean Patou license from Procter & Gamble Co. and this spring launched Joy Forever.
“My vision for Luxe Brands is to build an enduring portfolio of global prestige brands that resonates strongly with consumers,” said Bajaj. “The Josie fragrance is the first launch of the long-term partnership that we’re building with the Natori company to develop a series of lifestyle collections.”
Natori had previously launched a signature fragrance with Parlux Fragrances.
This Josie fragrance was developed by Noreen Dodge, who heads the creative arm of Luxe Brands, working with perfumers Frank Voelkl and Honorine Blanc of Firmenich. The formula’s most striking element is Sampaguita, a light and pure form of jasmine that is the national flower of the Philippines. Considered a symbol of love, the ingredient forms a bouquet in the heart of the fragrance with freesia in radiating a feminine point of view, Dodge noted. The scent opens with a vibrant accord of Asian pear and dewy leaves. The structure is finished with sandalwood and white musk to leave a trail of sensuality.
The eau de parfum will be available in two sizes, 1.7 oz. for $75 and 3.4 oz. for $95. A 0.25-oz. rollerball will be priced at $22. There also will be a 6.8-oz. body cream for $58 and a 6.75-oz. body lotion for $45. For holiday, a bento box set will be sold for $105 and a 3.4-oz. edp will be offered in a clutch for $95.
The scent will initially be launched in a tight prestige distribution, including Bloomingdale’s and Dillard’s. In the fall, HSN will be included. In 2015, the fragrance is expected to roll out to Japan and the Philippines. This summer, the Josie fragrance will be sold on a custom microsite on Natori’s Web site.
Executives would not discuss sales projections, but industry sources estimate first-year retail sales of $5 million, due to the extremely tight distribution, and $8 million to $10 million expected in the second year. The advertising and promotional support in the first year is estimated to amount to $2 million to $3 million.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye