By  on June 7, 2013

LONDON — Juicy Couture is expanding its fragrance offering with the launch of Viva La Juicy Noir, an extension of Viva La Juicy, created by Honorine Blanc of Firmenich to be a seductive counterpoint to the original scent.


At its London launch, the only thing not washed in pink were the sampling girls dressed in leopard-print velour Juicy Couture jumpsuits. Walls, flowers, champagne — nothing in the Georgian rooms at Home House escaped Juicification.

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