By  on April 9, 2010

Kate Spade New York is taking another spin on the fragrance floor with a new women’s fragrance slated for a September launch.

With Kate Spade Twirl, the intention is to “distill the look and feel of the Kate Spade brand, the joie de vivre our target consumer embodies,” said Deborah Lloyd, creative director and co-president of Kate Spade New York. “It’s the perfect cocktail, so to speak — equally at ease at an afternoon lawn party or a night on the town. We own color, and the only thing our girl is afraid of is being bored. That comes across in this project.”

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