By  on October 15, 2010

LOS ANGELES — Kate Walsh is best known for playing Dr. Addison Montgomery, the epitome of a juicy role in TV land: the brilliant, beautiful ex-wife of “Grey’s Anatomy” star Patrick Dempsey, aka Dr. McDreamy, and the ex-lover of rival hunk Eric Dane, aka Dr. McSteamy. Two years later, Walsh got her own-spin-off, “Private Practice,” in which she continues to play the elegant, endearingly flawed fertility specialist at the center of her own universe.

So it’s no surprise that the 43-year-old actress has spent the last year cooking up her own beauty concept, financing her own company and devising a viral marketing plan that includes self-written, directed and produced Web commercials that star, of course, Kate Walsh.

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