“I am a product whore,” Katy Perry said with a laugh. “I am a consumer of a multitude of beauty products and I’m always looking for the next great thing that will make me into the young Elizabeth Taylor I would love to be. I must have about 100 products on my counter right now.”
And she can soon add another one: her first fragrance. The 25-year-old Santa Barbara, Calif., native will launch Purr by Katy Perry in November at Nordstrom and nordstrom.com. Inspired by Perry’s Catwoman stage costume, Purr will be unveiled to long-lead beauty editors this evening. It’s a little project she squeezed in between doing a new album and preparing for her upcoming nuptials to actor-comedian Russell Brand — about which Perry was decidedly mum.
But she was more than happy to talk beauty. “I have about 50 fragrances and I’m intrigued by the mystique scent has,” Perry said in an exclusive interview with WWD on Wednesday. “I saw a lot of my peers getting into this world, and, as with my music, I thought I could bring my touch to the category and make it competitive.”
Certainly, Perry has never had any qualms about standing out and that holds true for her fragrance.
The cat-shaped bottle has jeweled eyes, metallic accents and opulent lavender shading. Of the name, Perry noted, “I’m a very lyrical-based person, and the whole ‘purr’ thing kept coming back — [the sound is in] perfume, perfect, even Perry if you say it a certain way. It just seemed logical. The hardest part was keeping it under wraps for a year [during the development process]. I kept wanting to tell someone!
“There are amazing fragrances backed by other celebrities, but what I’m bringing is not like any other,” she continued. “It wasn’t just like, ‘I love gardenias.’ That would have been the easy route. I really wanted to develop a scent that was completely unlike anything I’d smelled before and not one that smelled like a knockoff of another scent. I’d never want to do anything ‘just because.’”
That’s not to say she’s not fond of other efforts: “I’m not embarrassed to say that I went out and bought [Beyoncé Knowles’ first scent] Heat and Kim Kardashian’s scent earlier this year. I’ve worn Clinique Happy, Ralph Lauren’s Romance and Chanel’s Coco Mademoiselle. My sense of smell is so important to me. A guy can walk into an elevator wearing Acqua di Gio, and I’m immediately like ‘You’re my first boyfriend.’ I want my fragrance to have that effect on people.”
In fact, it is fellow singer Gwen Stefani who is serving as Perry’s role model. “She is my example of how I want to do things, especially the way she did it with Harajuku Lovers [the fragrance collection Stefani does with Coty Prestige],” said Perry, who, like Stefani, is an aficionado of Japanese anime and culture. “She is so detail-oriented and so in touch with that which is hip and cool. I hope I can grab some of her baton — she’s been my example of how I’d like to do things in fashion and beauty.”
As for doing her own fashion line, she noted, “I would like to do it, but I don’t have time to do it just yet,” she said. “You can’t do everything — if you try, something suffers. Whatever I decide to do, I have to be 100 percent there; my fingerprints will be all over it. Right now, my focus is on music and beauty, because everything is happening so fast right now.”
Developed with Firmenich, Purr has top notes of peach nectar, forbidden apple and green bamboo; a heart of jasmine blossom, pink freesia and Bulgarian rose, and a drydown of vanilla orchid, white amber, creamy sandalwood and musk. Eaux de parfum in three sizes will be sold: 1 oz. for $36, 1.7 oz. for $45 and 3.4 oz. for $65. Ancillaries, including body lotion and bubble bath, are set for a holiday launch. Future launches could include Perry’s favorite fruit motifs.
“I’m very inspired by the Japanese world and all things completely cute,” she said. “All things edible for me are also intriguing. So if there are little dancing strawberries, I will be happy. Peppermint is cute; cotton candy is adorable. We like to keep it cute and classy.”
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)