Customizable.That is the word Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions Inc., used to describe the new fragrance concept Kenneth Cole Fragrances just released, which also happens to be the first time the brand has introduced a masterbrand in 15 years.Making sure that two new eau de parfums — Kenneth Cole for Her and Kenneth Cole for Him — had customizable elements was a priority when developing the pillar, designed to be sold in tandem with a trio of smaller-sized eau de toilettes intended for layering or mixing and matching with the core fragrances. In April, The Personalization Fragrances — "Serenity" "Energy" and "Intensity" — will be sold via four-piece, $100 fragrance sets including a bottle of either Kenneth Cole for Him, a woody marine, or Kenneth Cole for Her, a floral musk. This month, the base scents will go on sale individually at counters nationwide, retailing from $65 to $85 for 1.7-oz. to 3.4-oz sizes."People can make the fragrance work for them, for their mood, for their circumstance. Everything today is custom — people want to have a voice and make something theirs. Everybody today is their own brand," said Cole, who called this the "most creative statement the brand has ever made" with respect to fragrance. "Not that many years ago I knew my job was to sell people my brand; now my job is to recognize that everyone is their own brand."Catherine Russell, global vice president of marketing and brand development for the Kenneth Cole Fragrances at Parlux, said the range took a cue from what's going on in the marketplace with niche fragrances — from the minimalist packaging — including a sleek matte black cap — to the concept of layering."It marries the way that we live our lives. People have become very comfortable with the notion of layering from the wardrobe and there's no reason why it can't carry over to fragrance," Cole said.
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)