Customizable.That is the word Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions Inc., used to describe the new fragrance concept Kenneth Cole Fragrances just released, which also happens to be the first time the brand has introduced a masterbrand in 15 years.Making sure that two new eau de parfums — Kenneth Cole for Her and Kenneth Cole for Him — had customizable elements was a priority when developing the pillar, designed to be sold in tandem with a trio of smaller-sized eau de toilettes intended for layering or mixing and matching with the core fragrances. In April, The Personalization Fragrances — "Serenity" "Energy" and "Intensity" — will be sold via four-piece, $100 fragrance sets including a bottle of either Kenneth Cole for Him, a woody marine, or Kenneth Cole for Her, a floral musk. This month, the base scents will go on sale individually at counters nationwide, retailing from $65 to $85 for 1.7-oz. to 3.4-oz sizes."People can make the fragrance work for them, for their mood, for their circumstance. Everything today is custom — people want to have a voice and make something theirs. Everybody today is their own brand," said Cole, who called this the "most creative statement the brand has ever made" with respect to fragrance. "Not that many years ago I knew my job was to sell people my brand; now my job is to recognize that everyone is their own brand."Catherine Russell, global vice president of marketing and brand development for the Kenneth Cole Fragrances at Parlux, said the range took a cue from what's going on in the marketplace with niche fragrances — from the minimalist packaging — including a sleek matte black cap — to the concept of layering."It marries the way that we live our lives. People have become very comfortable with the notion of layering from the wardrobe and there's no reason why it can't carry over to fragrance," Cole said.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive