The latter is a word coined by the typically over-the-top Kimora Lee Simmons, who plans to show her fall ready-to-wear collection tonight at Roseland Ballroom. It's also the name of her newest fragrance, Baby Phat Fabulosity.
"Yes, I'm over the top, and yes, I'm unapologetic, and yes, I have really big diamonds, but I have an equally big heart and an equally big spirit," she declared while launching her first fragrance, Goddess. These days, she also has an equally big to-do list: Simmons was named creative director of the Kellwood-owned Phat Farm Fashions empire in August, and oversees product development, marketing and advertising for the various brands. The portfolio includes 30 domestic and eight international licensees stretching over 38 product categories — including fragrances with Coty. That's not to mention the imminent launch of a Kimora Barbie doll swathed in floor-length fake fur and pink thigh-high boots.
"Kimora has a real lust for life," said Steve Mormoris, senior vice president of global marketing for Coty Beauty. "She's very open about saying that being rich and glamorous is good. Goddess [launched in 2005, with a flanker in 2006], was a risk — it is kitschy and over the top — but it succeeded beyond anyone's expectations. Expanding the portfolio made perfect sense — it's a great fashion brand fueled by a charismatic celebrity."
Fabulosity, a fruity floral oriental developed with Givaudan, has top notes of juicy plum, orange blossom, tiger lily and "mysterious forbidden fruit"; a heart of damask plum skin, Chinese osmanthus, coconut milk and purple violet, and a drydown of Tasmanian honey, vanilla absolute, patchouli and amber.
The scent collection includes eaux de parfum in two sizes: 1.7 oz. for $45 and 3.4 oz. for $55; a Body Soufflé, $30 for 4 oz., and bath salts — appropriately dubbed Bath Diamonds — that will sell for $30 for 4 oz.
Fabulosity's bottle resembles a brilliant round-cut diamond and is intended to lay on its side to show off the facets (which would work out to about 3,000 carats, if the bottle wasn't made of glass). Outer packaging is dark purple with embossed diamond accents.The Fabulosity collection will be available in April in about 2,000 U.S. department store doors.
While Coty executives declined to comment on sales figures, industry sources estimated that the Fabulosity collection could do $40 million at retail in its first year on counter. Industry sources estimated that about $2 million would be spent on advertising and promotion.
Ads, shot by Peter Lindbergh, feature Simmons in a slinky purple dress, sitting on a huge crystal cut to resemble a diamond. They will drop in April weekly fashion, beauty and lifestyle magazines and in May monthly magazines, noted Lorrie King, senior marketing director for Coty Prestige. Coty will also work with Simmons on her reality show, "Life in the Fab Lane," to feature the fragrance, and will purchase MySpace advertising.
And it's unlikely that Coty is done making scents with Simmons. "Right now, we are succeeding with fragrances and fragrance ancillaries," said Mormoris. "But we're definitely looking at new categories — perhaps children's —as a way of extending the hip-hop sensibility."
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)