PARIS — Perfumer Francis Kurkdjian is adding a new duo to his fragrance wardrobe starting next month. Called Pluriel, there’s an iteration for women and one for men, meant to capture the multiplicity of life today and become modern classics.
He views the scents as part of his ready-to-wear line — versus the couture perfumes, with which he began his Maison Francis Kurkdjian business in 2009.
“This new pair is about the idea of classicism, of building that concentrate of femininity and of masculinity,” said Kurkdjian, adding he also had timeless elegance in mind. “I was trying to build and create a fragrance that no one could say was made 50 years ago; it’s a contemporary creation.
“The idea is [for people to say] maybe I’ve smelled this before, but I am not sure because there is something intriguing I have not seen before,” he continued. “If it’s too different, it doesn’t touch people. The heart of the fragrance somehow has to be familiar.”
To wit, Féminin Pluriel is based on a floral bouquet structure. Its notes include iris from Florence, violet, rose from Grasse, Egyptian jasmine, lily of the valley and orange blossom.
Masculin Pluriel is built as a fougère construction, entailing lavender absolute from Provence, a leather accord comprising notes of cedar wood from Virginia, Indonesian patchouli and vetiver from Haiti.
The fragrances will launch next month exclusively at 27 Neiman Marcus counters and in Bergdorf Goodman in the U.S., in the U.K.’s Harvey Nichols, Selfridges and Liberty, Kurkdjian’s Paris store and the Printemps flagship there, plus Hong Kong’s Joyce, among other retailers. The rollout is to include Parfums d’Exception in Kuwait, as well as Italy, Spain, Germany and the Netherlands, among other countries, in September, and Japan’s Isetan, Mitsukoshi and Hankyu in February.
In France, the 70-ml. women’s eau de toilette will retail for 120 euros, or $162 at current exchange, while the men’s edt is to be 110 euros, or $148.
Company executives would not discuss sales projections, but industry sources estimate the fragrances will together generate $5.5 million in first-year retail revenues.
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