By  on March 11, 2011

PARIS — L’Air de Nina Ricci, which launches starting in early April, is a next-generation L’Air du Temps.

“We wanted to rewrite in 2011 the story of L’Air du Temps’ values — peace, love and freedom,” said Laura Mattei de Pommereau, group manager for Nina Ricci at Puig Beauty and Fashion Group. “We wanted to create a product that can exist alongside L’Air du Temps but can seduce a new generation of women who didn’t necessarily know [it].”

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