By  on May 12, 2010

PARIS — Forty women were invited to blow out an equal number of celebratory candles May 4 here to fete the birthday of L’Eau de Rochas fragrance.

Since its launch in 1970, 55 million bottles of the scent have been purchased, said Philippe Founes, managing director of P&G Prestige France, which oversees the Rochas fragrance business. Founes calculated that comes to one bottle sold every three minutes since L’Eau de Rochas’ introduction.

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