By  on February 25, 2011

PARIS — The Eau de Lacoste L.12.12 trio of men’s fragrances, just launched in France, was inspired by Lacoste’s iconic polo shirt.

When champion tennis player René Lacoste created it in 1927, he transformed sportswear by snipping off the sleeves of his shirt and changing its fabric. “The whole essence of the Lacoste brand is about innovation on some level,” said William R. Brace, vice president for Procter & Gamble Prestige, Lacoste’s fragrance licensee.

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