PARIS — The new Eau de Lacoste women’s fragrance is angling to make a major splash online with its ambassador, actress Amy Adams, prior to a global in-store launch.
Starting in early January, the Lacoste brand’s 10.7 million Facebook fans will be able to preview a video of Adams discussing the scent. They will also have the option to sign up for a “VIP sample” of it, according to Antoine Delgrange, marketing director for Lacoste fragrances at Procter & Gamble Prestige (the fashion brand’s scent licensee).
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"