PARIS — The new Eau de Lacoste women’s fragrance is angling to make a major splash online with its ambassador, actress Amy Adams, prior to a global in-store launch.
Starting in early January, the Lacoste brand’s 10.7 million Facebook fans will be able to preview a video of Adams discussing the scent. They will also have the option to sign up for a “VIP sample” of it, according to Antoine Delgrange, marketing director for Lacoste fragrances at Procter & Gamble Prestige (the fashion brand’s scent licensee).
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)