PARIS — The new Eau de Lacoste women’s fragrance is angling to make a major splash online with its ambassador, actress Amy Adams, prior to a global in-store launch.
Starting in early January, the Lacoste brand’s 10.7 million Facebook fans will be able to preview a video of Adams discussing the scent. They will also have the option to sign up for a “VIP sample” of it, according to Antoine Delgrange, marketing director for Lacoste fragrances at Procter & Gamble Prestige (the fashion brand’s scent licensee).
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