By  on March 29, 2013

PARIS — Lalique Parfums is out to lure a slightly younger consumer with its new women’s scent, Satine, which launches in Europe starting April 1.


It’s meant to modernize the brand, but not in a radical way, explained Julie Carry, marketing manager at the firm. The fragrance’s core consumer is expected to be in the 30- to 40-year-old range.

To access this article, click here to subscribe or to log in.

load comments
blog comments powered by Disqus