By  on March 29, 2013

PARIS — Lalique Parfums is out to lure a slightly younger consumer with its new women’s scent, Satine, which launches in Europe starting April 1.

It’s meant to modernize the brand, but not in a radical way, explained Julie Carry, marketing manager at the firm. The fragrance’s core consumer is expected to be in the 30- to 40-year-old range.

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