By  on March 29, 2013

PARIS — Lalique Parfums is out to lure a slightly younger consumer with its new women’s scent, Satine, which launches in Europe starting April 1.

It’s meant to modernize the brand, but not in a radical way, explained Julie Carry, marketing manager at the firm. The fragrance’s core consumer is expected to be in the 30- to 40-year-old range.

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus