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Lalique White

PARIS — Lalique is introducing a fresh men’s scent, called Lalique White, into its portfolio this fall.

This story first appeared in the August 8, 2008 issue of WWD.  Subscribe Today.

“We are missing a fresh fragrance,” said Dominique Daviaud, Lalique Parfums’ managing director.

Yet the house wanted to avoid using notes traditionally found in fresh men’s scents, said Laurence Paul Keller, Lalique Parfums’ marketing director, who explained Fragrance Resources’ Christine Nagel came up with the idea of working freshness with spicy notes instead. The advantage of spices is that they are at the same time fresh and warm, explained Keller, adding specific ingredients were chosen for their quality, such as Calabrian bergamot.

Lalique White’s top notes include lemon tree leaves, Calabrian bergamot, Sicilian tamarind and elemi from the Philippines. In the heart, there are notes of white pepper, nutmeg, Guatemalan cardamom and violet flower, and in the base are notes of moss, white cedar, white amber and musks.

Perfumers were given no limits, according to Lalique executives.

For the scent’s name, inspiration came from the brand’s polished and unpolished crystal pieces that play with light.

Lalique White, whose bottle was created in-house, will be available as 75- and 125-ml. eau de toilette sprays retailing for 59 euros and 73 euros, or $90.80 and $112.30 at current exchange, respectively. Prices are for Europe. There will also be ancillaries.

The scent is to be introduced in Europe and the Middle East in mid-October, and then the Far East and the Americas in early 2009.

While Lalique executives would not divulge sales estimates, industry sources say the company’s new scent will generate $5 million in wholesale revenues during its the first year worldwide.

Lalique is also to produce 25 numbered and signed limited edition geometric crystal bottles filled with a hanging opalescent crystal bubble and an extract of the Lalique White scent. It should be available starting in October for an estimated 15,000 euros, or $23,077, each.

For men, too, are 1,500 signed and numbered crystal bottles featuring wrestlers on the cap and containing the Lalique Pour Homme juice. These have just been introduced for 960 euros, or $1,476, each. And for women, 3,000 signed and numbered crystal bottles, topped with a reclining female form and filled with the Lalique de Lalique juice, go for 980 euros, or $1,507, apiece.