By  on July 26, 2012

PARIS — Lancôme is poised to juice up its women’s scent category with the launch of La vie est belle, starting in mid-August.

“What’s missing is a big iconic fragrance, like Trésor,” said Youcef Nabi, president of Lancôme International, speaking about the L’Oréal-owned brand’s portfolio and referring to its blockbuster scent introduced in 1990.

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