By  on June 5, 2009

LONDON — Lancôme aims to give its Hypnôse fragrance franchise a young, playful and sensuous twist with Hypnôse Senses, a women’s scent, which will launch later this month.

The fragrance, which follows the 2005 launch of Hypnôse, was developed to recruit a younger audience to the brand’s perfumery portfolio through lighthearted advertising and an accessible price positioning.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus