By  on June 5, 2009

LONDON — Lancôme aims to give its Hypnôse fragrance franchise a young, playful and sensuous twist with Hypnôse Senses, a women’s scent, which will launch later this month.

The fragrance, which follows the 2005 launch of Hypnôse, was developed to recruit a younger audience to the brand’s perfumery portfolio through lighthearted advertising and an accessible price positioning.

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