LONDON — Lancôme aims to give its Hypnôse fragrance franchise a young, playful and sensuous twist with Hypnôse Senses, a women’s scent, which will launch later this month.
The fragrance, which follows the 2005 launch of Hypnôse, was developed to recruit a younger audience to the brand’s perfumery portfolio through lighthearted advertising and an accessible price positioning.
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