By  on June 13, 2008

PARIS — Lancôme is out to make an audacious statement with its new women's fragrance, called Magnifique, due out this September in 165 countries worldwide.

Its launch marks the first simultaneous global introduction of a Lancôme scent and comes 18 years after the introduction of Trésor, the iconic fragrance by the L'Oréal-owned brand that still ranks among the top-10 women's fragrances internationally.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus