PARIS — Lancôme is out to make an audacious statement with its new women's fragrance, called Magnifique, due out this September in 165 countries worldwide.
Its launch marks the first simultaneous global introduction of a Lancôme scent and comes 18 years after the introduction of Trésor, the iconic fragrance by the L'Oréal-owned brand that still ranks among the top-10 women's fragrances internationally.
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