PARIS — Lanvin is going back to its roots with its newest women’s scent, called Me.
“For me, fragrance is a history,” said the label’s creative director, Alber Elbaz, who conceived the project with Lanvin’s fragrance licensee Inter Parfums SA.
Philippe Benacin, chairman and chief executive officer of the company, described Me as “more fashion-related, high-end and worked. It is a new step for us; it is a next level.”
Originally photographed by Steven Meisel for the fashion side of Lanvin’s business, the print ad for Me features model Iselin Steiro kissing her own reflection in a mirror.
“It’s of a woman who thinks of herself,” who is hedonist but not egoist, explained Benacin. “In the communication we want to put forward a lot of sensuality and elegance at the same time.”
Aesthete helped create Me’s bottle, which seems to sport a diamond necklace.
IFF’s Domitille Bertier concocted the floral gourmand juice. Its top notes include mandarin and blueberry, while in the middle there are tuberose and rose absolute notes. The base is comprised of licorice wood and sandalwood notes.
The eau de parfum comes in 30-, 50- and 80-ml. sizes, which will retail in France for 40 euros, or $51.25 at current exchange; 60 euros, or $79.60, and 80 euros, or $102.50, respectively.
Me’s introduction is to take place on April 1 in regions including Europe and Asia. Benacin said it’s an “important launch” in the U.S., where the scent will first be carried exclusively in Nordstrom.
Inter Parfums executives would not discuss sales projections, but industry sources estimate Me will ring up 40 million euros, or $51.3 million, in first-year retail sales.
Inter Parfums has held the Lanvin fragrance license for almost 10 years. It’s been “extremely successful” in markets such as France and Asia, according to Benacin. The franchise includes scents such as Arpège, Éclat d’Arpège, Jeanne Lanvin, Jeanne Couture and Marry Me.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)