PARIS — Lanvin is going back to its roots with its newest women’s scent, called Me. “For me, fragrance is a history,” said the label’s creative director, Alber Elbaz, who conceived the project with Lanvin’s fragrance licensee Inter Parfums SA. Philippe Benacin, chairman and chief executive officer of the company, described Me as “more fashion-related, high-end and worked. It is a new step for us; it is a next level.”Originally photographed by Steven Meisel for the fashion side of Lanvin’s business, the print ad for Me features model Iselin Steiro kissing her own reflection in a mirror.“It’s of a woman who thinks of herself,” who is hedonist but not egoist, explained Benacin. “In the communication we want to put forward a lot of sensuality and elegance at the same time.” Aesthete helped create Me’s bottle, which seems to sport a diamond necklace.IFF’s Domitille Bertier concocted the floral gourmand juice. Its top notes include mandarin and blueberry, while in the middle there are tuberose and rose absolute notes. The base is comprised of licorice wood and sandalwood notes.The eau de parfum comes in 30-, 50- and 80-ml. sizes, which will retail in France for 40 euros, or $51.25 at current exchange; 60 euros, or $79.60, and 80 euros, or $102.50, respectively.Me’s introduction is to take place on April 1 in regions including Europe and Asia. Benacin said it’s an “important launch” in the U.S., where the scent will first be carried exclusively in Nordstrom.Inter Parfums executives would not discuss sales projections, but industry sources estimate Me will ring up 40 million euros, or $51.3 million, in first-year retail sales. Inter Parfums has held the Lanvin fragrance license for almost 10 years. It’s been “extremely successful” in markets such as France and Asia, according to Benacin. The franchise includes scents such as Arpège, Éclat d’Arpège, Jeanne Lanvin, Jeanne Couture and Marry Me.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
“On a personal level, it’s my vision to create a really different idea with their look to be at the epitome of women’s fashion in South Korea – to create a new milestone,” said stylist @chochowon on dressing K-pop’s most fashionable girl group, @blackpinkofficial. WWD’s @mistywhitesidell sat down with Won ahead of the group’s new album release, “Square Up,” which is out today. Read the full interview on WWD.com. #wwdfashion #blackpink_squareup #blackpink
For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)