The adage that newness sells is top of mind for many fragrance marketers after a less-than-stellar start to the year. Brands are hoping to counter decreases felt in the U.S. fragrance market in the first quarter with a slew of launches during the second half. Here, a guide to the new crop.
B-spot by Benefit, available at Benefit boutiques, benefitcosmetics.com, Macy's, Bloomingdale's, and then Sephora in August.
Covet Pure Bloom by Sarah Jessica Parker from Coty, available in U.S. department stores.
David Yurman by Clarins, available at David Yurman boutiques, followed by a fall rollout to Nordstrom, Bloomingdale's, Saks Fifth Avenue and Neiman Marcus.
Féerie by Van Cleef & Arpels from Inter Parfums, due out exclusively at Neiman Marcus at the end of July, in Harrods starting Aug. 4 and exclusively in Parfumeries Marionnaud in early August. The full global launch is in September.
Fig by Marc Jacobs from Coty, available exclusively at Nordstrom, followed by a nationwide rollout in August.
Gardenia by Marc Jacobs from Coty, available exclusively at Nordstrom followed by a nationwide rollout in August.
Geisha Blanche Eau de Parfum from Aroma M Perfumes, available at 50 doors.
Jeanne Lanvin by Lanvin, available in France in July, followed by a global rollout in September to 10,000 doors, including Saks Fifth Avenue in the U.S.
Lavender Joyful Mood Touch by L'Occitane.
Roses des 4 Reines Fragrance Touch by L'Occitane.
Sensuous by Estée Lauder, available at all Estée Lauder counters and esteelauder.com, available globally.
Waterford Lismore, available chainwide at Bloomingdale's.
Canali Black Diamond, available exclusively at Nordstrom, followed by a rollout to Saks Fifth Avenue and Bloomingdale's.
Carolina Herrera 212 Sexy Men, available at Sephora.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews