By  on July 11, 2008

The adage that newness sells is top of mind for many fragrance marketers after a less-than-stellar start to the year. Brands are hoping to counter decreases felt in the U.S. fragrance market in the first quarter with a slew of launches during the second half. Here, a guide to the new crop.


Women's Launches

B-spot by Benefit, available at Benefit boutiques,, Macy's, Bloomingdale's, and then Sephora in August.

Covet Pure Bloom by Sarah Jessica Parker from Coty, available in U.S. department stores.

David Yurman by Clarins, available at David Yurman boutiques, followed by a fall rollout to Nordstrom, Bloomingdale's, Saks Fifth Avenue and Neiman Marcus.

Féerie by Van Cleef & Arpels from Inter Parfums, due out exclusively at Neiman Marcus at the end of July, in Harrods starting Aug. 4 and exclusively in Parfumeries Marionnaud in early August. The full global launch is in September.

Fig by Marc Jacobs from Coty, available exclusively at Nordstrom, followed by a nationwide rollout in August.

Gardenia by Marc Jacobs from Coty, available exclusively at Nordstrom followed by a nationwide rollout in August.

Geisha Blanche Eau de Parfum from Aroma M Perfumes, available at 50 doors.

Jeanne Lanvin by Lanvin, available in France in July, followed by a global rollout in September to 10,000 doors, including Saks Fifth Avenue in the U.S.

Lavender Joyful Mood Touch by L'Occitane.

Roses des 4 Reines Fragrance Touch by L'Occitane.

Sensuous by Estée Lauder, available at all Estée Lauder counters and, available globally.

Waterford Lismore, available chainwide at Bloomingdale's.
Men's Launches

Canali Black Diamond, available exclusively at Nordstrom, followed by a rollout to Saks Fifth Avenue and Bloomingdale's.

Carolina Herrera 212 Sexy Men, available at Sephora. 

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