The adage that newness sells is top of mind for many fragrance marketers after a less-than-stellar start to the year. Brands are hoping to counter decreases felt in the U.S. fragrance market in the first quarter with a slew of launches during the second half. Here, a guide to the new crop.
B-spot by Benefit, available at Benefit boutiques, benefitcosmetics.com, Macy's, Bloomingdale's, and then Sephora in August.
Covet Pure Bloom by Sarah Jessica Parker from Coty, available in U.S. department stores.
David Yurman by Clarins, available at David Yurman boutiques, followed by a fall rollout to Nordstrom, Bloomingdale's, Saks Fifth Avenue and Neiman Marcus.
Féerie by Van Cleef & Arpels from Inter Parfums, due out exclusively at Neiman Marcus at the end of July, in Harrods starting Aug. 4 and exclusively in Parfumeries Marionnaud in early August. The full global launch is in September.
Fig by Marc Jacobs from Coty, available exclusively at Nordstrom, followed by a nationwide rollout in August.
Gardenia by Marc Jacobs from Coty, available exclusively at Nordstrom followed by a nationwide rollout in August.
Geisha Blanche Eau de Parfum from Aroma M Perfumes, available at 50 doors.
Jeanne Lanvin by Lanvin, available in France in July, followed by a global rollout in September to 10,000 doors, including Saks Fifth Avenue in the U.S.
Lavender Joyful Mood Touch by L'Occitane.
Roses des 4 Reines Fragrance Touch by L'Occitane.
Sensuous by Estée Lauder, available at all Estée Lauder counters and esteelauder.com, available globally.
Waterford Lismore, available chainwide at Bloomingdale's.
Canali Black Diamond, available exclusively at Nordstrom, followed by a rollout to Saks Fifth Avenue and Bloomingdale's.
Carolina Herrera 212 Sexy Men, available at Sephora.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast