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Launches as Far as the Eye Can See

Brands are hoping to counter decreases felt in the U.S. fragrance market in the first quarter with a slew of launches during the second half.

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Special Issue
WWD Fragrance In Depth issue 07/11/2008

The adage that newness sells is top of mind for many fragrance marketers after a less-than-stellar start to the year. Brands are hoping to counter decreases felt in the U.S. fragrance market in the first quarter with a slew of launches during the second half. Here, a guide to the new crop.

JULY

Women’s Launches

B-spot by Benefit, available at Benefit boutiques, benefitcosmetics.com, Macy’s, Bloomingdale’s, and then Sephora in August.

Covet Pure Bloom by Sarah Jessica Parker from Coty, available in U.S. department stores.

David Yurman by Clarins, available at David Yurman boutiques, followed by a fall rollout to Nordstrom, Bloomingdale’s, Saks Fifth Avenue and Neiman Marcus.

Féerie by Van Cleef & Arpels from Inter Parfums, due out exclusively at Neiman Marcus at the end of July, in Harrods starting Aug. 4 and exclusively in Parfumeries Marionnaud in early August. The full global launch is in September.

Fig by Marc Jacobs from Coty, available exclusively at Nordstrom, followed by a nationwide rollout in August.

Gardenia by Marc Jacobs from Coty, available exclusively at Nordstrom followed by a nationwide rollout in August.

Geisha Blanche Eau de Parfum from Aroma M Perfumes, available at 50 doors.

Jeanne Lanvin by Lanvin, available in France in July, followed by a global rollout in September to 10,000 doors, including Saks Fifth Avenue in the U.S.

Lavender Joyful Mood Touch by L’Occitane.

Roses des 4 Reines Fragrance Touch by L’Occitane.

Sensuous by Estée Lauder, available at all Estée Lauder counters and esteelauder.com, available globally.

Waterford Lismore, available chainwide at Bloomingdale’s.

 
Men’s Launches

Canali Black Diamond, available exclusively at Nordstrom, followed by a rollout to Saks Fifth Avenue and Bloomingdale’s.

Carolina Herrera 212 Sexy Men, available at Sephora.

 

Unisex

Lostmarc’h, available exclusively for six months at Luckyscent.com.

AUGUST

Women’s Launches

Classic by Banana Republic from Inter Parfums, available at Banana Republic stores nationwide.

Cleopatra by Tocca, available at Sephora, Blue Mercury, Anthropologie, tocca.com and selected specialty stores.

Daisy by Marc Jacobs Eau de Parfum from Coty, available exclusively at Bloomingdale’s, followed by a nationwide rollout in September to department stores.

Dsquared2 She Wood from ITF, available at Saks Fifth Avenue and Nordstrom.

Fancy by Jessica Simpson from Parlux, available at Macy’s and Dillard’s.

Florence by Tocca, available at Sephora, Blue Mercury, Anthropologie and tocca.com.

Jasmine Noir by Bulgari, available at Nordstrom, followed by a rollout in October to Bloomingdale’s and then in November to Saks Fifth Avenue, Neiman Marcus and Sephora, limited global availability.

Kate by Kate Moss from Coty, available in limited distribution.

Love in Black by Creed, available exclusively at 59 Neiman Marcus doors and neimanmarcus.com, followed by a rollout to Saks Fifth Avenue, Bergdorf Goodman and five Holt Renfrew doors in Canada.

Luscious Pink by Mariah Carey from Elizabeth Arden, available at Macy’s.


Magnifique by Lancôme from L’Oréal, available at Bloomingdale’s, followed by a U.S. rollout in September, available in roughly 165 countries.

Nina by Nina Ricci Gold Edition from Puig, available at Macy’s.

Ombre Rose by Jean-Charles Brosseau, available at Harrods.

Stella by Tocca, available at Sephora, Blue Mercury, Anthropologie, tocca.com.

U by Ungaro for Her from Avon, available at avon.com.

Men’s Launches

Dare by Adidas

Diamonds for Him by Emporio Armani from L’Oréal, available in the U.K. and Germany followed by a U.S. rollout in September.

Dior Homme Sport, launching exclusively at Sephora and sephora.com, available globally.

Dsquared2 He Wood from ITF, available exclusively at Saks Fifth Avenue followed by a rollout to Nordstrom.

Euphoria Men Intense by Calvin Klein from Coty, available at U.S. department stores.

McGraw by Tim McGraw from Coty, mass market doors.

Play and Play Intense by Givenchy, due out starting the end of August-early September in France, Belgium, Switzerland, Holland, the U.K., Russia, Greece and Kuwait.

Quiksilver from Inter Parfums, due out in August in the U.K., Spain, Italy, Norway and Sweden; in September in some Eastern European countries, most of Asia, except for Japan, and in October, Latin America.

U by Ungaro for Him from Avon, available at avon.com.

Versace Pour Homme from Euroitalia, available in 800 doors.

Unisex

Prelude to Love by Kilian, available at Bergdorf Goodman, selected Saks Fifth Avenue doors, Aedes de Venustas, Apothia, saks.com, Bykilian.com and Luckyscent.com, followed by a rollout to the U.K., Holland, Canada, Belgium and Switzerland.

 

SEPTEMBER

Women’s Launches

Absolutely Irrésistible by Givenchy, available at Sephora and department stores.

Amethyst by Lalique, available at Neiman Marcus, Bergdorf Goodman and selected Saks Fifth Avenue doors.

B de Boucheron, due out internationally.

Beckham Signature for Her from Coty, available at 1,000 U.S. department store doors.

Blue Seduction by Antonio Banderas from Puig, available at drugstores and mass market retailers in the U.S.

Brigitte by Tocca, available at selected specialty stores.

Celebration by Esprit

Coach Legacy by Coach from the BeautyBank division of Estée Lauder, available at 287 Coach freestanding stores and coach.com.

Diane Brill from Diane Brill Cosmetics, available at 40 doors.

Fuel for Life Unlimited by Diesel from L’Oréal, due out in most of Europe, the Middle East and Asia.

Guerlain Insolence Eau de Parfum, available at Guerlain boutiques.

Harajuku Lovers by L.A.M.B. from Coty, available in department stores.

Hemisphere Sud for Women by Comptoir Sud Pacific.


Inspire by Christina Aguilera from P&G Prestige Products, available at department stores in the U.S., Canada, Latin America, Asia, Northern and Eastern Europe and the U.K.

John Galliano from Selective Beauty, due out at the end of September in the U.K. and Germany; Oct. 11 in France, and mid-October in Switzerland. The rest of the world, including the U.S., will get the scent in 2009.

Kenzo Winter Flowers by Kenzo, available at Sephora and Nordstrom.

La Voce by Renée Fleming from Coty, highly exclusive distribution.

L’eau Beuce by Lubin, available at independent boutiques and major department stores in the U.K.

Ma Dame by Jean Paul Gaultier from Beauté Prestige International, available at Macy’s, followed by a rollout to Sephora in December, available globally.

Miss by Miss Sixty

Notorious by Ralph Lauren from L’Oréal, available exclusively at Bloomingdale’s followed by a rollout to 3,500 U.S. doors, available in 120 countries worldwide.

Pour Femme Winter Edition by Pierre Cardin.

Shimmering Touch by Chanel, available at chanel.com.

Secret Obsession by Calvin Klein from Coty, available in 2,200 department and specialty stores in the U.S.

Stephen Jones by Stephen Jones and Comme des Garçons Parfums, available in 500 doors in the U.S. and abroad.

Usher Limited for Women from Elizabeth Arden, available at Macy’s.

Velvet Hour by Kate Moss from Coty, available in Western and Eastern Europe, the Far East, Middle East and Canada, with U.S. distribution to be announced.

Vivara Silver Edition by Emilio Pucci, available at specialty stores.

White Patchouli by Tom Ford Beauty from Estée Lauder, available for a one-month exclusive at Neiman Marcus and Saks Fifth Avenue, followed by a nationwide rollout to 400 specialty store doors and 2,300 doors globally.


Men’s Launches

9 IX Rocawear from Elizabeth Arden, available at department stores.

Beckham Signature for Him, available at department stores.

Celebration by Esprit from Coty.

Davidoff Adventure from Coty, available at department stores nationwide.

Deseo for Men by Jennifer Lopez from Coty, available at 2,000 department and specialty store doors.

Gucci by Gucci Pour Homme from P&G Prestige Products, available at Neiman Marcus followed by Saks Fifth Avenue, Bloomingdale’s and Nordstrom, available globally.

Hilfiger from Estée Lauder, launching exclusively at Macy’s, followed by a nationwide rollout in December to department stores.

Pour Homme by Pierre Cardin

Pure Formance by Aveda, available at Aveda salons, spas and stores.

Roadster by Cartier, available in all Cartier doors globally as well as all Bloomingdale’s locations.

Playboy’s Hollywood, Miami, Malibu and Vegas scents from Coty.

White by Lalique

Zirh Ikon by Zirh Holdings LLC, launching exclusively at Bloomingdale’s followed by a nationwide rollout in October.

Women’s and Men’s Launches

Kapsule by Karl Lagerfeld from Coty: Light, Floriental and Woody, due out exclusively at Colette in France in late September. In November, it will be launched exclusively at Neiman Marcus in the U.S., also in Australia, Austria, the Benelux, Canada, China, Greece, Germany, India, Italy, Japan, the Middle East, Poland, Southeast Asia, Spain, Switzerland, the U.K. and travel retail.


Unisex

Amber Fetiche, Encens Flamboyant, Musc Nomade and Myrrhe Ardente by Annick Goutal Les Orientalistes, available at Nordstrom, Neiman Marcus, Bloomingdale’s and Saks Fifth Avenue.

Musc Botanique by Strange Invisible Perfumes, available at 13 stores worldwide, including Barneys New York.

The Classics’ Coeur de Fleur, Fleur Oriental, Citron Citron and Terre de Bois, launching exclusively at Saks Fifth Avenue.

Tuscan Soul by Ferragamo Parfums, launching exclusively at Neiman Marcus, Bergdorf Goodman and Ferragamo boutiques.

Un Jardin Après La Mousson by Hermès, currently at Saks Fifth Avenue and Hermès stores globally, followed by nationwide rollout in September.

OCTOBER

Women’s Launches

Aerie Eau de Toilette by American Eagle, available at all American Eagle Outfitters and aerie freestanding stores.

Amber Ylang-Ylang by Estée Lauder, available at Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Holt Renfrew, Bloomingdale’s and esteelauder.com.

Ancient Attar Pure-fume Spirit Spray by Aveda, available at Aveda salons, spas and stores.

Azzaro Couture from Clarins, available in the U.S. exclusively at Neiman Marcus, in Canada exclusively at Holt Renfrew and in France in Sephora’s Champs-Elysées flagship and in the Azzaro boutique, 10 doors in Switzerland and 20 doors in the Middle East.

Bond Girl 007 by Avon, available via Avon representatives.

Chanel No.5 Eau Première, due out internationally on Oct. 10 and in France on Oct. 18.

Dans Tes Bras by Frédéric Malle, available at Barneys New York.

Diamonds Intense by Emporio Armani from L’Oréal, rolling out to the U.S., available globally.

Fairy Dust by Paris Hilton from Parlux, available at Macy’s.

Iris Noir by Yves Rocher, available in 66 doors in Canada.

Jasmine Eau de Parfum by L’Occitane.

Les Elixers Charnels by Guerlain: Oriental Brulant, Chypre fatal and Courmand Coquin, available in Guerlain boutiques.

Nina Ricci L’Air du Temps 60th Anniversary Edition from Puig, available at Neiman Marcus.


Men’s Launches

Guerlain Homme by Guerlain, available at Guerlain boutiques, Saks Fifth Avenue, Nordstrom and Neiman Marcus.

Kenneth Cole Black by Kenneth Cole in a limited edition bottle, available at department stores nationwide.

Kenzo Power by Kenzo, available at Bloomingdale’s.

The Essence by Porsche Design, available at Bloomingdale’s and Porsche Design stores.

Verde Bosco by Isabella Imports, available at Barneys New York.

Unisex

Fleur de Liane by L’Artisan Parfumeur, available at Barneys New York, L’Artisan Parfumeur boutiques and artisanparfumeur.us/store.

Sweet Lime and Cedar Cologne by Jo Malone, available at Bergdorf Goodman, selected Saks Fifth Avenue stores, selected Neiman Marcus stores, Jo Malone stores, jomalone.com and exclusively at Holt Renfrew in Canada.

NOVEMBER

Women’s Launches

J’adore L’absolu Solid Perfume by Dior, available at Saks Fifth Avenue, Neiman Marcus and Nordstrom.

Jil Sander Scent 79 for Women from Coty, available exclusively at Neiman Marcus.

Men’s Launches

Jil Sander Scent 79 for Men from Coty, available exclusively at Neiman Marcus.

Look by Vera Wang from Coty, available in Saks Fifth Avenue, Bloomingdale’s, Nordstrom, Lord & Taylor and Sephora.

 

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