By and  on June 7, 2013

Ralph Lauren is in the driver’s seat with his latest fragrance, Polo Red.

Inspired by the designer’s legendary luxury car collection and the resulting adrenaline rush, this men’s scent — due in wide release in July after previewing in Bloomingdale’s and Ralph Lauren stores this month — is a departure from earlier Lauren fragrances, which harness horsepower of an entirely different kind.

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