By  on May 30, 2014

For Le Labo founders Eddie Roschi and Fabrice Penot, inspiration struck from the simplest of sources: the literal definition of fragrance, as put forth on the International Fragrance Association’s Web site. IFRA states the role of a scent is “to improve the quality of life by underlining the personality, attractiveness and well-being of those who wear it.”

“It might sound crazy,” said Roschi, “but after seven years in the perfume industry, we had never heard this.”

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