After 10 years of testing and formulating, Le Metier de Beauté is coming out with its first women’s fragrance, Marie.Marie is a more traditional, feminine fragrance made with notes of Toulousian violets, Gloire de Dijon roses and cognac. For inspiration, the brand looked to the Petit Trianon garden at Versailles, which houses various species of fragrant flowers.“The idea was always around how could we create something incredibly feminine and powerful,” said Richard Blanch, chief executive officer of the brand. “It’s really about fragrance as strength and looking at it also as a component of memory.”Fragrance has been one of the most demanded products from the brand’s clients, so Le Metier de Beauté worked hard on finding the right partner to create a product that reflected the brand’s values and satisfied its clientele. The brand partnered with Fragrance West, a fragrance laboratory in Van Nuys, Calif., to formulate the scent.This is the brand’s first fragrance bottle; however, it is its second venture into scents. In 2012, the brand launched limited-edition diamond and platinum cufflinks that included an interchangeable solid fragrance exclusively at Neiman Marcus and Bergdorf Goodman. The success of the accessory encouraged the brand to focus on creating the Marie fragrance.While the brand worked on the fragrance for 10 years, Blanch said the company didn’t look at any marketing data or analysis in determining the way to formulate and launch the scent.“We didn’t read anything about what other companies are doing, what they’re selling, or what’s successful and not successful,” he said, stating that declining consumer interest in the fragrance category also didn’t play a factor in creating the scent. “We stuck to what we were creatively inspired by, what we found exciting and what we believed a fragrance should be in regards to our brand.”The Marie fragrance, which will be priced at $195 for a 100-ml. bottle at Neiman Marcus, Bergdorf Goodman and QVC, will launch as a limited-edition product in February with roughly 7,500 bottles available for sale. The brand has plans to evolve the scent into a solid fragrance, like it did with the cuff links.Based on the success of the Marie fragrance, the brand may release another limited-edition batch later next year. Le Métier de Beauté also has plans to introduce another new fragrance next year. Industry sources estimate the Marie fragrance will generate $2 million in sales after the limited-edition launch.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)