By  on August 15, 2008

After half a century in the apparel business, Lilly Pulitzer is adding a little juice — as in fragrances — to the mix. The scent trio, dubbed Beachy, Squeeze and Wink, will begin rolling out in November and will be in about 800 U.S. doors by February.

Ask Lillian McKim Pulitzer Rousseau — aka Lilly Pulitzer — a direct question, and you’ll get a very direct answer. Why, in the 50 years of her namesake business’ history, has she never had a scent before? “They all stunk!” she said with a laugh during an interview at her Palm Beach, Fla., home, Casa Loca. Her lack of concern for convention is reflected in the property, with its winding path through the overgrown backyard foliage revealing an L-shaped pool, trampoline and guesthouse, among other things.

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