LONDON — Burberry has named Lily James as the face of My Burberry fragrances, WWD has learned.

The British actress will appear in the advertising campaign and film shot by Mario Testino in August for the global launch of My Burberry Black, a new fragrance for women.

“I am so proud to be British, so it really means a lot,” said Lily James. “Shooting my first campaign was so special — I don’t want to give away too much but I had a lot of fun showing a different side of myself.”

This is the first global advertising campaign for the actress who has starred in “Cinderella,” “Downton Abbey” and “War and Peace.” James will be playing the role of Juliet in Kenneth Branagh and Rob Ashford’s theater production of “Romeo and Juliet” at Garrick Theatre this summer.

She joins the roster of faces including Kate Moss and Cara Delevingne, who have fronted the brand’s beauty campaign.

“I have admired her work for quite some time,” chief creative and chief executive officer Christopher Bailey said of James. “I was bowled over by her wonderful charm and her warmth when we met so it was a treat to have had the opportunity to collaborate on this shoot together.”

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