With the introduction of Lisa Hoffman’s new scent-infused line of jewelry, women working up a sweat at the gym can remove and alternate their daily fragrance as easily as putting on and taking off a bracelet.
“I wanted women to feel free to play and change up their fragrance whenever they wanted,” said Hoffman, who will launch Lisa Hoffman Beauty Fragrance Jewelry on HSN in February. “It’s about giving [the consumer] the opportunity to experience fine fragrance in whichever way she wants.”
Inspired by Victorian-era jewelry that was made with snap-off parts, every piece in Hoffman’s line, currently available on lisahoffmanbeauty.com, features a charm that opens to reveal an innovative scent delivery system: conifer wood spherical beads scented in a proprietary method which keeps the fragrance potent for up to two weeks at a time.
Hoffman’s introductory collection of bracelets is available in five iterations: Tuscan Fig, French Clary Sage, Madagascar Orchid, Japanese Agarwood and Tunisian Neroli. Each charm’s finish—antiqued sterling silver, bronze, 14-karat yellow or rose gold—was handpicked by Hoffman to reflect the scent within. Also included with the purchase of each wrist piece is a small jar, filled with enough beads for six refills, the equivalent to a full bottle of fragrance.
For Hoffman, much of the appeal in her line lies in its wearability.
“Because the scent itself doesn’t touch the skin, the line is great for women with sensitive skin or with fragrance allergies,” said Hoffman, who said that the bracelets, $65 each, are also easy to travel with. Hoffman added that scented earrings and necklaces will launch in the coming year.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)