By  on November 28, 2011

With the introduction of Lisa Hoffman’s new scent-infused line of jewelry, women working up a sweat at the gym can remove and alternate their daily fragrance as easily as putting on and taking off a bracelet.

“I wanted women to feel free to play and change up their fragrance whenever they wanted,” said Hoffman, who will launch Lisa Hoffman Beauty Fragrance Jewelry on HSN in February. “It’s about giving [the consumer] the opportunity to experience fine fragrance in whichever way she wants.”

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