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With the introduction of Lisa Hoffman’s new scent-infused line of jewelry, women working up a sweat at the gym can remove and alternate their daily fragrance as easily as putting on and taking off a bracelet.
“I wanted women to feel free to play and change up their fragrance whenever they wanted,” said Hoffman, who will launch Lisa Hoffman Beauty Fragrance Jewelry on HSN in February. “It’s about giving [the consumer] the opportunity to experience fine fragrance in whichever way she wants.”
Inspired by Victorian-era jewelry that was made with snap-off parts, every piece in Hoffman’s line, currently available on lisahoffmanbeauty.com, features a charm that opens to reveal an innovative scent delivery system: conifer wood spherical beads scented in a proprietary method which keeps the fragrance potent for up to two weeks at a time.
Hoffman’s introductory collection of bracelets is available in five iterations: Tuscan Fig, French Clary Sage, Madagascar Orchid, Japanese Agarwood and Tunisian Neroli. Each charm’s finish—antiqued sterling silver, bronze, 14-karat yellow or rose gold—was handpicked by Hoffman to reflect the scent within. Also included with the purchase of each wrist piece is a small jar, filled with enough beads for six refills, the equivalent to a full bottle of fragrance.
For Hoffman, much of the appeal in her line lies in its wearability.
“Because the scent itself doesn’t touch the skin, the line is great for women with sensitive skin or with fragrance allergies,” said Hoffman, who said that the bracelets, $65 each, are also easy to travel with. Hoffman added that scented earrings and necklaces will launch in the coming year.