By and  on August 15, 2013

PARIS — The Lolita Lempicka saga continues with a new women’s fragrance. With Elle L’Aime, which goes on counter at Neiman Marcus in the U.S. this week, Amore Pacific hope to revive the brand’s fortunes in America.

“This is a reset for the Lolita Lempicka business in the U.S.,” said Brad Horowitz, chief executive officer of Amore Pacific North America, noting it is the first Lempicka launch in the U.S. since 2009. “Our purpose is to reestablish Lolita Lempicka as a luxury fragrance brand in the U.S. and get consumers excited about it again. We believe this scent will have widespread appeal.”

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