Si Lolita

PARIS — Parfums Lolita Lempicka is introducing its first spicy floral women’s scent, Si Lolita, starting this summer.

This story first appeared in the August 14, 2009 issue of WWD.  Subscribe Today.

Its predecessors Lolita Lempicka, from 1997, and L, from 2006, are orientals, explained Valérie Lecoanet, manager of Parfums Lolita Lempicka, which is part of Pacific Creation Parfum Beauté.

The project is meant to have an air of Parisian bohemian chic along with little girl whimsy — capturing the child inhabiting every grown woman, according to company executives.

Si Lolita’s bottle design, by Lempicka herself, takes a cue from a four-leaf clover whose leaves morph into heart shapes.

A swatch of Lolita Lempicka fabric is tied around the bottle’s neck. The outer packaging’s design, by watercolorist Michel Charier, echoes the theme.

Fragrance Resources perfumers Christine Nagel and Benoist Lapouza concocted Si Lolita’s juice. In the head are notes of pink peppercorn, bergamot and mandarin. Heart notes include wallflower, sweet pea and heliotrope, while the base comprises elemi, amber, patchouli and tonka bean notes.

Christian Moser shot the print advertising campaign featuring model and actress Charlotte Le Bon. It comes in single and double pages.

“She incarnates the spirit of the young Parisian,” said Catherine Dauphin, president of Pacific Creation Parfum Beauté.

Si Lolita’s launch will take place in France in mid-August and in September in other markets, save for the U.S., which is to start selling Si Lolita in 2010.

Although Lolita Lempicka executives would not divulge projections, industry sources estimate the new fragrance will generate $28 million in wholesale revenues during its first year worldwide.

In France, an 80-ml. eau de parfum spray will cost 84 euros, or $120 at current exchange; a 50-ml. edp spray, 65.40 euros, or $93.50, and a 30-ml. edp spray, 49 euros, or $70.