Jennifer Lopez is set to launch her Love and Light fragrance July 2 exclusively on HSN.
This story first appeared in the June 10, 2011 issue of WWD. Subscribe Today.
She is scheduled to be on the air for eight hours, taking calls from viewers. The new eau de parfum, which is described as a “sparkling floral, woody fragrance,” looks to express the star’s softer, more sensual side, said a Coty spokeswoman, who added that Love and Light will mark Lopez’s 17th scent. The fragrance is packaged in a bottle inspired by the curves of a woman, with a pearlescent finish and pale mint and gold accents. A jewel-like cap aims to add a touch of luxury.
Lopez is expected to share her personal stories about building a global beauty brand, as well as the development of the fragrance and her career. To generate buzz for the fragrance, Lopez fans can register for a chance to meet the singer-actor-“American Idol” judge on HSN’s set during an online sweepstakes at hsn.com and the retailer’s Facebook page, from June 9 to 14. In addition to meeting Lopez, the winner will receive airfare for a guest, two nights at the Vinoy Renaissance Resort and Golf Club in Saint Petersburg, Fla., $500 in cash and $300 worth of Love and Light products. Five second-place prizes of a Coty fragrance valued at $50 each will also be awarded.
Love and Light is available in two sizes, 2.5 oz. for $58 and 1 oz. for $32. A 6.7-oz. body lotion is also available for $27.50. While HSN is launching the fragrance, Love and Light is slated to enter Kohl’s and department stores in September.