By  on August 21, 2009

LONDON — Nude Brands lost the first skirmish in its legal war of words with Stella McCartney and L’Oréal Thursday.

London’s High Court rejected the natural skin care firm’s bid for an interim injunction to block the launch this weekend of the designer’s StellaNude fragrance. Nude is at loggerheads with Stella McCartney Ltd. plus McCartney’s license holder L’Oréal and its YSL Beauté division as it claims their use of the word “nude” in the scent’s name infringes on its trademark.

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