By  on January 4, 2012

PARIS — Louis Vuitton said Wednesday that it would thrust into the fragrance arena, having hired a master perfumer it lauds as one of the best of his generation.

This confirms a report in WWD on Oct. 24 that Vuitton had tapped Jacques Cavallier-Belletrud to guide the project.A third-generation perfumer who hails from the floral mecca of Grasse in the south of France, Cavallier-Belletrud officially started work at Vuitton on Tuesday.

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