By  on July 18, 2008

Making an ancient recipe relevant to modern consumers is the goal of the fragrance Aphrodisiac by niche marketer Lumar of Beverly Hills.

Lumar's founder Lusina Yaraliantz researched Egyptian bathing rituals to discover the perfumed oils queens such as Cleopatra and Nefertiti might have soaked in before wooing lovers. The findings led to the heady mix of white rose, tuberose and amber that drives Aphrodisiac.

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