In the cosmos of celebrity marketing, one of the ultimate icons has finally been snared.
A decade after reinventing the Hollywood-driven fragrance category, Coty Inc. has signed a licensing deal with MG Icon to produce a Madonna signature scent. And in an unusually swift show of productivity, the new partners have already created a signature scent for the superstar, called Truth or Dare by Madonna. As WWD reported Thursday, the Coty pact is the first facet of an overall Truth or Dare lifestyle brand. MG Icon is a venture between the Iconix Brand Group Inc., Madonna and Guy Oseary.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)