By  on May 24, 2012

PARIS — For its new women’s fragrance, Maison Martin Margiela took a cue from its Replica fashion line, a seasonal capsule collection based on duplicating garments and accessories cherry-picked from flea markets. “We reproduce these pieces we love identically, in terms of look, in terms of fit, and — if we can — also in terms of fabrics,” explained a Maison Martin Margiela spokesman, adding each item is tagged with a cotton label describing its provenance. “It’s exactly what we have done for the fragrances, also.


“Here, the idea was to adapt this concept to the world of fragrances and to create some scents that [are] part of our collective memory. And they are linked to specific memories, specific souvenirs of images, moments, epoch, places — everything,” he continued.

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