By  on March 4, 2011

After a warm-up in Europe, Maison Martin Margiela is ready to take on the U.S. fragrance market with the house’s first scent.

Launching in April, the scent — like the house’s founder — aims to break the norms of a traditional launch: the juice’s name is Untitled, it’s a women’s fragrance that, with its astringent green notes, could easily be mistaken for a men’s launch, and its understated bottle has a generous helping of the designer’s signature white.

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