After a warm-up in Europe, Maison Martin Margiela is ready to take on the U.S. fragrance market with the house’s first scent.
Launching in April, the scent — like the house’s founder — aims to break the norms of a traditional launch: the juice’s name is Untitled, it’s a women’s fragrance that, with its astringent green notes, could easily be mistaken for a men’s launch, and its understated bottle has a generous helping of the designer’s signature white.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)